Case Studies
Built by adventurers, for adventurers.
Scaling Agency Leads While Reducing Costs
Our agency client needed to increase lead volume while lowering acquisition costs. By refining audience targeting and optimizing ad creatives, we successfully lowered CPL to $105.32—a 35.23% reduction over 22 days, maximizing impact while staying within budget.
Summary
- Duration: 22 days
- Spend: $2,059.48
- Initial CPL: $162.61
- Ending CPL: $105.32
- CPL Reduction: 35.23%
Context and Challenges
To tackle this, we implemented strategic adjustments focused on two key areas:
Audience Adjustments → We refined audience segmentation, ensuring ads reached high-intent prospects more effectively. This improved targeting precision and reduced wasted ad spend.
Campaign & Creative Optimizations → We enhanced ad messaging, angles, offers, and visuals to improve engagement and conversion rates, ensuring the creative aligned with audience behavior and intent.
Year-round Lead Generation for Indoor Golfing
Our indoor golf client had a hard time generating leads during the off-season due to colder weather. By focusing on key facility benefits and refining audience targeting, we reduced CPL to $3.53—a 55.60% cost reduction in just 14 days.
Summary
- Duration: 14 days
- Spend: $225.00
- Initial CPL: $7.95
- Ending CPL: $3.53
- CPL Reduction: 55.60%
Solutions and Strategies
To optimize performance, we executed two key strategies:
Highlighting Seasonal Benefits → Ads focused on the facility’s indoor, climate-controlled environment and flexible hours, addressing the main pain points of off-season golfers and increasing relevance.
Refining Audience Targeting → We stopped testing broad audiences, which were no longer yielding results, and shifted focus to business owners, using our winning ad to engage a more qualified audience.
Indoor Playground - GOOGLE Ads Campaign
The primary challenge was increasing lead volume while maintaining cost efficiency. The campaign was generating a low number of leads on Google, and CPL was outside the client's KPI.
Summary
- Duration: 14 days
- Spend: $585.32
- Initial CPL: $52.95
- Ending CPL: $18.06
- CPL Reduction: 65.89%
Solutions and Strategies
To improve lead generation and align CPL with KPI targets, we implemented the following strategies:
Performance Max Audience Integration: We leveraged website visitors from Meta-driven traffic, integrating them into Google’s Performance Max campaign to enhance optimization and expand the audience.
Remarketing Enhancements: We introduced a dedicated remarketing asset group targeting previous buyers, increasing engagement and improving conversion rates.
As a result, CPL dropped by 65.89%, successfully bringing the campaign in line with the client’s KPI.
Lead Generation for Travel on TikTok
Our client in the travel niche expected to drive more leads while significantly reducing acquisition costs. The goal was to achieve greater efficiency without compromising lead volume. By refining the ad creative strategy, we brought CPL down to $14.67—a 63.97% cost reduction in just 14 days.
Summary
- Duration: 14 days
- Spend: $236.71
- Initial CPL: $40.72
- Ending CPL: $14.67
- CPL Reduction: 63.97%
Solutions and Strategies
To achieve this, we implemented a creative-led optimization approach:
Creative Simplification → We tested new video creatives with fewer details, mimicking static visuals while integrating animations to maintain engagement. This streamlined format resonated well with the audience, making ads more digestible and improving cost efficiency.
Strategic Engagement Focus → By adjusting the video style to prioritize clarity and ease of consumption, we ensured the content aligned with user behavior, leading to higher conversion rates at a lower cost.
We help outdoor adventure companies become the trailblazer in their market, so they can consistently book their trips, classes, and rentals—even in the off-season—and elevate their business using our refined P.E.A.K. Performance Method.
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